56079561

Services

Notoriety study

To do this, we propose two types of studies: Qualitative survey to identify market attributes, analyze those of the company and competing brands, Quantitative survey to evaluate notoriety, attributes and their importance..

make an appointment

Satisfaction study

The satisfaction study is a particularly interesting tool to raise the level of customer satisfaction knowing that a very satisfied customer is much more loyal than a satisfied customer and that customer retention is less expensive than winning new customers. The objectives of the satisfaction survey are: Measure the overall satisfaction of customers and on the various services, Understand the main reasons for satisfaction and dissatisfaction, Identify solutions to remedy the dissatisfactions, Measure the satisfaction indices for the year to allow a comparison with the following years, Evaluate the importance of the services received by customers, Define the new expectations not yet taken into account, Recommend corrective measures to optimize the offer..

make an appointment

Feasibility study

A feasibility study is an analysis that takes all of a project's relevant factors into account—including economic, technical, legal, and scheduling considerations—to ascertain the likelihood of completing the project successfully. Project managers use feasibility studies to discern the pros and cons of undertaking a project before they invest a lot of time and money into it..

make an appointment

Launch study

For this purpose, Phoenix Consulting develops an environmental study based on: Product or service presentation Identification of the environment; opportunities and threats, demand assessment; quantity and quality, competition assessment economic partners.

make an appointment

Market study

Market studies use quantitative techniques such as surveys, panels, and qualitative techniques such as individual interviews, group meetings. Information can be collected either directly from people who can be consulted through interviewers (face-to-face interviews at home or in the classroom, telephone, on the street, etc.) or by self-administered means (submission of a paper questionnaire or a form questionnaire via the Internet). Either by documentary research, compilation and analysis of all information from existing and relevant sources (primary sources, legal and/or financial publications, results of monitoring or economic intelligence processes, academic work, etc.)..

make an appointment

Image study

Measure the effectiveness of the communication policy and actions taken to improve the company's visibility: Know if the brand or company is known and quantify it, Know who knows the brand or company and identify it, Study the relationship between customers or prospects and the brand in terms of perception, emotional feeling and opinion. Methodology: Quantitative study by means of telephone or face-to-face surveys, qualitative study by means of individual interviews, focus groups or round tables. Aims: Evaluate the company's positioning, Measure the impact of a change in strategy, Define the targets for the next actions to be taken, Define the new relays to be used..

make an appointment

Business plan

A business plan is a written description of your business's future, a document that tells what you plan to do and how you plan to do it. If you jot down a paragraph on the back of an envelope describing your business strategy, you've written a plan, or at least the germ of one..

make an appointment

Financial analysis

Financial analysis is the process of evaluating businesses, projects, budgets and other finance-related entities to determine their performance and suitability. Typically, financial analysis is used to analyze whether an entity is stable, solvent, liquid or profitable enough to warrant a monetary investment..

make an appointment